Technical Expertise · Business Fluency

Velocity of change isn't progress.Software that delivers value is.

Jim Coningsby | Salesforce Architect

The problemDevelopment without Controls

The barrier isn't how fast your admins and developers work - it's the rigor of your process. AI magnifies every gap, introducing breaking changes to your production org. Rapidly.

The solutionRobust ecosystem

I've designed and built the machinery: quality control, change management, governance, and CI/CD working as one system. It creates a pit of success where only quality changes that deliver value reach production, whether they come from your team, contractors, or AI.

The problemYou don't know what you don't know

Your suppliers know more about the work than you do. That asymmetry of information makes it hard to know who to trust, what you're paying for, and whether their work meets the standard.

The solutionVetted Resources, Verified Work

Think of me as your owner's rep - the person on your side of the table who knows this world. I give you the information, competency, and mechanisms to hire the right resources and evaluate their work.

Already convinced? Let's talk.

Not yet? Keep reading.

The long version

Salesforce work is software development.

Whether your team writes code or builds with clicks, they're changing how your business runs. Calling it configuration doesn't change what can go wrong, or make testing, version control, and change management any less necessary.

The promise of low-code and no-code made Salesforce feel like an exception. It isn't. Every change should be traceable, tested, and released through a controlled process, whether it comes from an admin, a developer, or AI.

A benchmark, not a prediction

The gap between investment
and outcome is not new.

The investment-to-outcome gap predates AI. Newer AI research shows why faster tools still need a sound delivery system.

Where transformations land.

30%

Met or exceeded target value.

44%

Created some value, missed targets.

26%

Created limited value.

Source & context

Source: BCG, Flipping the Odds of Digital Transformation Success (2020). Based on 70 BCG-supported transformations and a survey of 825 executives. These are broad digital transformation findings, not a Salesforce failure rate, a measure of wasted spend, or a result promised by Jim.

The problem isn't new

The tools change.
The need to verify remains.

AI can speed up the wrong work as easily as the right work. Unclear requirements, fragile architecture, and unchecked changes still cost you.

Why Salesforce needs engineering discipline

Salesforce makes it easy to build without calling it software development. A flow, a configuration change, and a line of Apex can all change how the business operates. They deserve the same engineering discipline.

AI lowers the bar for creating those changes and raises the speed at which they arrive. It can also misunderstand the requirement or produce convincing code that is wrong. Without controls, "vibe coding" can scale technical debt faster than a team can understand it. The risk is not just a bad feature. It is losing the ability to safely change the system your business depends on.

Widespread use. Uneven trust.

90%

used AI at work

30%

reported little/no trust in AI-generated code

Source & context

DORA 2025: 90% used AI at work; 30% reported little/no trust in AI-generated code. Survey of nearly 5,000 technology professionals. Different questions, not complementary groups; self-reported, not measured code quality. Source ↗

Neither denial nor blind faith

Take AI seriously.
Keep it accountable.

Dismissing AI as a fad misses the opportunity. Blind faith misses the risk. I work with people who see its power and know it cannot be unleashed unsupervised.

Fast is useful. Checked is usable.

Business needMake it clear

Build + checkTest against the need

Useful changeVerify the outcome

↶ Feedback keeps the next change honest.

The upside, the risk, and my response

The opportunity, with the controls to support itThe principle

THE UPSIDEMore people can contribute.Business expertise can become working software. Ideas can be explored faster.

THE RISKMore changes can go wrong.Misread requirements. Unchecked code. Technical debt at machine speed.

MY RESPONSEA system built for both.Engineering, quality control, and governance designed together. Speed with accountability.

The aim: software you can keep changing, trusting, and growing.

DORA's 2025 research found AI adoption associated with better delivery throughput and greater delivery instability. The benefit depends on the system around the tools. These are observational findings, not a guaranteed causal effect or a forecast for your team. DORA 2025 source ↗

Controls do not have to mean bureaucracy. DORA's research favors peer review and automated checks during development over heavyweight external approval boards; it found no evidence that the latter reduced change failure rates. Change-approval research ↗

The customer's side of the table

Faster for the firm.
Better for you?

Your supplier's speed is not automatically your value. You need independent expertise to judge the people, the proposal, and the work. I put that expertise on your side.

What the information gap costs you

AI makes that gap more important. A firm's ability to produce code faster does not automatically mean a lower bill or a better result for the client. The client still lives with the system, the maintenance burden, and the risk.

I level that playing field. I help make the requirement clear, connect it to the business objective, and give you an independent way to judge the people, the proposal, and the work.

Independent ways to work together

Different ways I bring that judgment and machinery to the work.

Make the requirement tangible

Prototyping

A working Salesforce prototype gives business users and developers a shared reference, then turns that understanding into specifications.

Make delivery controlled

The development ecosystem

Quality control, change management, governance, and CI/CD designed to work as one system.

Make decisions informed

Owner's rep

Independent judgment on your side of the table, so you can judge the people, the proposal, and the work.

Technical depth.
Connected to the business.

I connect engineering decisions to business objectives, and make the tradeoffs clear.

Explore the detail

Keep reading.

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